KITE Shoreditch is unlike any other eyewear store in the world.
Take the most traditional optician you can think of. Then imagine the polar opposite, and that’ll give you a flavour of what KITE's flagship Redchurch Street store is all about.
The KITE Eyebar is a world first, offering a fully-personalised shopping experience for every customer. I was recruited to build the brand from scratch, elevate the brand story and bring it to life in-store, through print, experiential and across all digital platforms,.