KITE Shoreditch Launch

KITE Shoreditch is unlike any other eyewear store in the world.

Take the most traditional optician you can think of. Then imagine the polar opposite, and that’ll give you a flavour of what KITE's flagship Redchurch Street store is all about.

 The KITE Eyebar is a world first, offering a fully-personalised shopping experience for every customer. I was recruited to build the brand from scratch, elevate the brand story and bring it to life in-store, through print, experiential and across all digital platforms,.

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