For SS18, KITE wanted to tell the story of where each and every frame is made. However, it was important to hold the brand's vision - "See Differently" - and find a way to explore this story in a non-traditional way. Where competitors would follow convention and simply talk about the methods and factories, for KITE we had to bring the story of Belluno to life in a new, compelling way.
This was achieved through conceptual still life, taking a winter in Belluno as inspiration. The narrative focused on the beauty of the region and the story of craftsmanship for which the province is known.
This content played out across digital, social, press and in-store.