BRAND COMMUNICATIONS AND CONTENT MANAGER
Responsible for delivering the global content and social media strategy for the Olivia Burton brand across all its channels, including USA, China and new markets, including delivering all agreed KPIs by channel
Ownership and implementation of the brand content marketing calendar; aligning to own tone of voice strategy and recommendations
Creation of innovative and creative visual and editorial content for use across all digital and print channels; working both in-house and in collaboration with industry professionals
Managing and facilitating influencer outreach programme and community relationships, responding and creating conversation for maximum engagement
DIGITAL CONTENT EDITOR
2017 - 2018
Drive key business and brand objectives through creation and implementation of a cross-channel content programme for all digital and social channels.
Briefing, copywriting and creation of content on KITE site, across BAU, campaigns, blog and homepage, and in store; drive eCRM strategy and create bi-monthly email campaigns.
Responsible for audience engagement and interaction with the brand, delivering strategic growth and engagement of KITE audience and community.
Generate concepts and develop art direction and styling of creative campaigns and shoots.
Develop non-traditional influencer strategy and implement non-influencer, affiliate and UGC campaigns.
COPY & CONTENT EDITOR
2015 - 2017
Producing compelling seasonal strategies for brand content and tone of voice, answering specific needs that support the company ambition, including the monumental AW16 Warehouse brand rebrand.
Ownership of the monthly editorial calendar, overseeing the weekly homepage, stories, edits, emails, social and blog, from briefing to completion
Responsible for creating and producing all editorial stories for Warehouse digital channels, including Main Fashion, shopping edits, emails, product and social media; organic and paid partnerships.
Art directing and styling on monthly digital and print photoshoots, both editorial and still life, for use across all brand and media channels.
Nurturing partnerships with contributors from fashion and the wider creative community, securing talent from a pool of regular collaborators including photographers, stylists, illustrators, musicians, bloggers and editors.
2013 - 2018
Managing a team of 20 writers and photographers across LFWM and London Fashion Week
Reporting directly from the on and off schedule shows, creating SEO optimised reviews and trend features; conducting film interviews with the designers backstage.
Managing the WJ London social channels to promote organic and cross pollination of content.
ASSISTANT CONTENT EDITOR
2013 - 2015
2012 - present
Covering fashion, beauty, food and lifestyle
COPY AND STYLING FEATURED IN:
2012 - present
Contact me on firstname.lastname@example.org for enquiries and collaborations.
© Camilla Hunt 2018