I am a Digital Content Strategist and Copywriter based in London, with 9+ years experience within an editorial field covering fashion, retail, design, beauty and lifestyle. I work with brands to develop their content strategy across multiple marketing platforms including digital, social, print and experiential.
At heart, I am first-and-foremost a storyteller, and am dedicated to helping brands connect with their audience in authentic and exciting ways. Whether it's kick-starting disruptive start-up companies, helping ethical businesses develop their social messaging, rebranding established high street brands or supporting luxury labels with their seasonal campaigns, I help brands engage their audience in a way that is inspirational yet true to them. Whilst there is a job to be done - and sometimes a less than inspiring message to be told - I believe there is always a way to tell the story to customers and readers in a captivating and non-traditional way.
Grazia, Port Magazine, Gay Times, Female First, MSN, The Mirror, Daily Mail, Stylist, Refinery29, Sheerluxe, Urbanologie, The Guardian, Vogue Italia, Noctis Magazine, Pigeons and Peacocks Magazine and XO Magazine.
JOSEPH, Moncler, Hayley Menzies, Temperley London, Selfridges, Olivia Burton, Kite Eyewear, Warehouse, New Look, Pergola On The Roof