About Me

Featured In:

Stories.
Strategy.
Social.

I am a Digital Content Strategist and Copywriter based in London, with 9+ years experience within an editorial field covering fashion, retail, design, beauty and lifestyle. I work with brands to develop their content strategy across multiple marketing platforms including digital, social, print and experiential.

At heart, I am first-and-foremost a storyteller, and am dedicated to helping brands connect with their audience in authentic and exciting ways.  Whether it's kick-starting disruptive start-up companies, helping ethical businesses develop their social messaging, rebranding established high street brands or supporting luxury labels with their seasonal campaigns, I help brands engage their audience in a way that is inspirational yet true to them. Whilst there is a job to be done - and sometimes a less than inspiring message to be told - I believe there is always a way to tell the story to customers and readers in a captivating and non-traditional way.

Publications include:

Grazia, Port Magazine, Gay Times, Female First, MSN, The Mirror, Daily Mail, Stylist, Refinery29, Sheerluxe, Urbanologie, The Guardian, Vogue Italia, Noctis Magazine, Pigeons and Peacocks Magazine and XO Magazine.

Brands include:

JOSEPH, Moncler, Hayley Menzies, Temperley London, Selfridges, Olivia Burton, Kite Eyewear, Warehouse, New Look, Pergola On The Roof