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KITE's AW17 collection was inspired by one guiding principle: to see differently.


This was their first digital lookbook to the public and needed the embody the personality and individual thinking behind each frame. 


Using a combination of copy, bold visuals and 3D image gifs, the 16 strong lookbook was concepted as part of a wider product book projects, requiring individual story telling across 66 products. 

The lookbook story played out across homepage, digital feature, email, social and in-store takeaway collateral. 

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