KITE Product Bibles
KITE Shoreditch's ambition was to create a truly personal experience for every customer, removing the overwhelming layout of a typical opticians and finding a more intimate way to interact with everyone who comes through the door.
As a result, the KITE product bibles were born. One for optical, one for sun; these books tell the story of every single KITE frame. I was involved in the creative direction and concepting of all 66 stories and images, from model styling and locations through to the punchy copy on every page.